Tuesday, 23 June 2009

Wise advice from a wise man

The latest addition to my home office is a cork pin board for notices. So I can pin up phone numbers, reminders, checklists etc. I think it's going to be very useful. Here's a picture of it.

While I was in Staples yesterday buying the pin board, I spotted a book called "The Quick Guide to Working from Home", which jumped up waving a flag that said "Buy me!" so I did.

That was before I noticed it was written by my friend and fellow accountant Hugh Williams. If I'd known that, the flag would have shrieked at me to buy it. I already have two of Hugh's books and they're full of knowledge and insights but written in clear, plain English and with a wonderful dry wit.

Talking about promoting your business to the local media, Hugh quotes:

He who whispers down a well
About the goods he has to sell
Never makes as many dollars
As he who climbs a tree and hollers.
Absolutely right. The more you get your word out about your business, the more likely you are to meet ideal customers.

But do remember where your ideal customers hang out - and don't waste your voice "hollering up a tree" in a park where they won't be found!

For example, I don't post on forums where large business owners congregate. I don't even know where those forums are. My ideal customers wouldn't go there - so neither do I.

Who was it said that if you've got the best cat food in the world, it's no good trying to sell it to dog owners?

1 comment:

  1. Although dog owners may have cat-owning friends!

    No, Seriously though, good advice. :)


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